My process is planned out and organized, with room for experimentation and play.
1. moodboard & story
We begin with a deep dive into your brand or collection idea — your why, your voice, your vision & co-create a moodboard that feels like you.
Here’s where the magic happens. I paint, sketch, and create motifs and textures based off of our moodboard. Need a geo? A main floral with a matching dot? I got you.
2. handpainted motifs & abstract textures
halfdrop layout sample
Each element is scanned, digitized, and edited into layouts. I explore colorways, composition, and scale. We can limit colours custom to your printing process.
3. Refine digitally, explore layout & colour
Revisions are made, repeats are finalized—then mocked up for visualizing scale and movement on the body. This is where the vision comes to life!
4. final repeat & mockups
Sample style sheet
- labelled prints - on mockups - colour options - visualize scale